Kellogg's Special K and Australian fashion designer Kirrily Johnston have launched an online campaign to promote their joint 'snack attack' initiative, aiming to help women fight their daily 'snack attacks'.
The initiative itself features a limited edition Kirrily Johnston handbag, specifially designed with an in-built snack pocket. The bag will debut as part of Johnston's Spring/Summer 12/13 collection at Mercedez Benz Fashion Week.
The online campaign was created by JWT and Tongue, and offers consumers the chance to win of the bags with a competition running across the Special K website. It will run from 30 April - 26 June 2012.
