Confectionery brand Allen's has launched a campaign called 'Smile Makers' aiming to encourage adults to smile more, based on the notion that a baby smiles around 400 times a day.
Created by The Conscience Organisation (TCO) with initial support from JWT, the campaign is currently in its launch phase and features a branded Allen's car travelling to the Australia's five capital cities and across ten differening towns, interviewing people about what makes them smile.
The content captured is streaming across the Allen's YouTube channel, and will then feature as a television spot in the coming weeks. The campaign features a promiment social media push on the brand's Facebook page, and aims to stimulate conversation by asking "What makes you smile?".
