Colgate has launched a campaign with The Smith Family and swimmer Susie O'Neill, that aims to raise awareness about the poor oral health of many disadvantaged Australian children.
Created by GPY&R Sydney, the campaign encourages Australian parents to upload photos of their smiling children to the Colgate Facebook page. Each photo uploaded will see Colgate donate one dollar to The Smith Family.
The campaign will run across television and online, and launched this week.
