IKEA has carried out a range of multi-city commuter stunts to promote its 2012 "Matresses" campaign, and to demonstrate the results of its recent National Slumber Survey.
Created by One Green Bean, the stunts saw pyjama clad "sleepers" placed on popular commuter routes across Sydney, Melbourne and Brisbane, holding signs that showcased the survey's top findings. IKEA's "Matresses" campaign will see further executions across print, online and out-of-home over the coming months.
