Kleenex wants you to add that personal touch with it's newest initiative that encourages consumers to pledge to do something nice for someone you care about.
The TVC will be supported by a series of spots features Masterchef's Marion Grasby, Selling Houses Australia's Shaynna Blaze and TV personality Deborah Hutton making different pledges to do something thoughtful for someone else.
Kleenex marketing manager Jane McGlinchey says “The Kleenex brand is more than just Australia’s softest tissue, it’s a brand that cares about bringing softness to the lives of consumers. This campaign is about reminding consumers to take a step back from their busy lives and take the time to do something special for the people they care about”.
The campaign will run across TV, digital, social media and in-store marketing.
