Kleenex Tissues has kicked off a campaign called 'Share the Softness' encouraging Australians to send a free sample box of tissues to someone they care about.
Created by JWT, the campaign is led by two television spots, and can be activated via the Kleenex Facebook page or the Kleenex official website. It launched 29 April 2012 and will run until the end of July.
View the 30 Second TVC
