HSBC Bank has launched a campaign called "Serious Play" to create awareness of its sponsorship of the 2012 Cathay Pacific / HSBC Hong Kong Sevens tournament.
Created by JWT London, the campaign features a series of short films that aim to capture the high levels of passion and commitment from both spectators and participants at the tournament. They also aim to reflect the popular trend of spectators wearing fancy dress at the tournament.
The films will be broadbast within the stadium during the tournament, which takes place from 23-25 March 2012, and will also run across print, online and out-of-home.
