Sealy has launched a campaign to reveal the sleep quality of Australians, and demonstrate exactly the level of impact that environmental and cultural factors have on our quality of sleep.
The campaign is set to be the most in-depth study of its kind ever done in Australia, and is headed by Professor Drew Dawson from CQ University's Appleton Insitute.
The campaign will run across online and print, and be supported by experiental activations; running from 6 February - 16 March 2012, with the final results released in April.
