The Australian Financial Review has launched the second installment in its 'Revolution' campaign with a four page cover wrap that aims to support its new editiorial direction.
Created by JMK Sydney, the print execution builds upon the changes the paper made to its pricing structure, and carries the campaigns main tagline: ‘First we revolutionised the price. Now we are revolutionising the agenda’.
It will be supported by further print and digital exeuctions, and first appeared in the 6 March issue of the paper.
