Blue Ribbon Day has launched a campaign encouraging people to honour the 157 Victorian Police who have lost their lives in the line of duty on September 29.
Created pro-bono by ST&P Melbourne, the campaign features Deb Bateman who lost her husband Senior Constable Mark Bateman in May 2000.
The campaign was put together through the generosity of Melbourne's advertising community. The TVC directed by Josh Moore and produced by Duncan Imberger of Suitcase Murphy, editing and post was provided by MRPPP and sound by The Sound Lounge. Radio VO was Michael Robinson.