How do you sell incontinence underwear? By proving it's just like wearing real undies. Depend's latest campaign shows a mature woman taking off her dress to reveal her Real-Fit Underwear.
Depend's marketing manager Dominique Chandler said "The new campaign while tasteful and respectful, changes the conversation with our consumers and challenges perceptions of incontinence products by showing how this fantastic new product can give them the freedom and confidence to carry on with their active lives despite experiencing this common condition”.
The spot will be supported by print, in-store advertising and sampling.
Production agency: Prodigy
