Rolling up to Easter, GPY&R Brisbane and NOVA have created the Radio Breathalyser campaign in an aim to reduce casualties on the road this holiday.
The radio ad is set up to be a real-time drink-driving test. It stems from UK research that shows when a person is over the legal limit, they find it harder to hear lower frequencies. Throughout the ad a low frequency sound is played with a stark reminder that if you’ve been drinking and you can’t hear it, you probably shouldn’t be driving.
The radio campaign will run on NOVA across Queensland from Wednesday 16 April, also with online and PR activity.
Credits
Nova Agency Client Manager: Katherine Frost
Nova Sales Director: Scott Jensen
Nova Creative Director: Nathan Russell
Chief Creative Officer: Ben Coulson
Creative Director: Brendan Greaney
Art Director: Shaun Egan
Copywriter: Samuel Boyd
Sound Designer: Mike Lange (Cutting Edge)
Group Managing Director: Phil McDonald
Agency Producer: Robyn Dodd
Producer: Carley McConnell (Cutting Edge)
Media: Jane Sullivan (MEC)
