RaboDirect has launched a campaign promoting its second year of partnership with the Melbourne based Super Rugby team, the 'RaboDirect Rebels'.
Created by Whybin/TBWA, the television spot aims to improve consumer understanding of RaboDirect as a company, whilst boosting awareness of the partnership.
The campaign will show throughout Victoria, and is supported by radio, game day, and social executions. It launched 19 February.
