The Queensland Art Gallery and Gallery of Modern Art have launched a campaign to promote their newly merged brand identity, QAGOMA.
Created by Interbrand, the merged identity will feature on all brand collateral and see the opening of special QAGOMA restaurants and cafes. It aims to showcase the galleries as "two siblings with distinct personalities, rather than two seperate brands or buildings".
The campaign is running across print and out-of-home and will see further executions over the next six months.
