L'Oreal Australia has launched an experiential campaign to promote the "eco-friendly" benefits of Garnier Fructis shampoo.
Created by Publicis Mojo and oOh!media experiential division oOhfactor!, the display features a real goldfish swimming in a custom-built Garnier fish tank swimming around a large bottle of the new shampoo.
The campaign will be rolled out in eight key shopping centres during September and October in Queensland, Sydney and Victoria.
