NRMA sister brand SGIO Insurance in WA has launched a version of the "Portable Contents Option" campaign featuring players from the West Coast Eagles AFL team.
Created by Whybin\TBWA\Tequila, the campaign features players Josh Kennedy, Andrew Embley, Scott Selwood and Matt Priddis helping return items to their owners.
The campaign is running across television, online and print, with interactive activation to follow. In South Australia SGIC will show a rebranded version of the NSW television spot.