Dairy brand Pauls has rolled out a range of experiential, out-of-home activations to promote its 'Just Natural' range of flavoured milk.
Created by Memery, the experiential activity debuted as a 'pop-up park' at Melbourne's Flinders St Station showcasing the Just Natural range, and encouraged consumers to 'get in touch with their natural surrounds'. The 'pop-up park' will travel across Sydney and Melbourne in the coming months, and will see supporting social media and PR activations throughout 2012.
