Kimberly-Clark has launched a digital campaign for its Kleenex Cottonelle Toilet Tissue, that aims to alert Australian mothers to its carrying of the Forest Stewardship Council accreditation.
Created by JWT, the campaign is running across social networking site 'Pinterest', and invites mothers to 'capture, compile and share sustainable household tips and everyday wisdom about making a difference in the home'.
The 'Pin to Make A Difference' campaign supports the current Kleenex Cottonelle 'Love Your Forests' television spot.
