Carlton Draught is getting into editorial with a new weekly newspaper called 'The Carlton Draught' that will be distributed around Melbourne pubs over the next six months.
The initiative powered by Mx will feature 'pub worthy' news such as sports news and will be published every Friday.
Carlton Draught marketing manager Alastair McCausland said “While some time conversation at the pub just flows, we know everyone’s had one of those days when they get to the pub a bit earlier than their mates; or they’re nervously awaiting a blind date to arrive; or simply stuck next to that really awkward work colleague. Well, we thought for times like these, it would be great to give drinkers a little snapshot of the news of the week to help occupy them as they wait, or look busy enough so they don’t get disturbed."
