Uncle Toby's has launched a fundraising campaign starring Olympic champion and Uncle Tobys Ambassador Grant Hackett.
Created by TCO, the campaign aims to provide 10,000 less fortunate children with free "Swim and Survive" lessons throughout 2012 in a bid to lower the countless number of drownings that occur every year.
The campaign, in addition to raising awareness to Uncle Toby's actions, will call for donations to Swim Kids. It will run across television, online, and be promoted through an activation at Customs House, Sydney, which will run from 5 - 7 February.
