Commonwealth Bank has unveiled its centenary campaign with the tagline 'One Hundred Years Together'.
Created by Goodby, Silverstein & Partners, the television commercial follows the journey of a young woman as she makes her way through various eras of the last century, pausing at significant moments in Australia's history.
The television campaign launches this Sunday with print executions to roll out on October 23 as well as social media. A dedicated campaign website also launches on Sunday, developed by The White Agency.
