Do you have a padlock on your wallet? Are you what society deems a fickle spender (tight arse)? Then financial comparison site RateCity's latest campaign might stir your interest.
Captiv8 has created a spot showcasing the odd money saving habits people employ in every day situations.
The campaign 'Obsessive Saver' aims to promote how Australians can make better financial choices using RateCity and take charge of personal finances.
Ali Cassim, marketing director at RateCity.com.au, said: “A lot of people don’t look at their bigger financial commitments and how they could save money there. There’s a lot of ‘lazy money’ out there.”
The campaign features an exclusive Nine afternoon news sponsorship featuring the new TVC as well as outdoor and online activity.
Credits
Client: RateCity.com.au
Creative agency: Captiv8
Media agency: Paykel
Director: Edward Copestick
DOP: Boris Vymenets
Post: Captiv8
