Sony has launched an online campaign to promote its new Cyber-shot HX20 'No More Bad Photos' competition.
Created by Euro RSCG, the campaign is 'calling on all Australians to submit their missed opportunities - or their 'bad photos' - for the chance to re-do the shoot'. The winning entires will see the owners travel back to the original destination of the photo.
The competition will launch on 14 May 2012 on the Sony Facebook page, and run across a dedicated microsite.
