Sweetner brand Equal has launched an online campaign to promote its 'My Coffee My Barista' competition that aims to find Australia's favourite barista.
Created by Orchard, in conjunction with Fleishman and SoDUS, the campaign asks baristas to register their details on the My Coffee My Barista website in order to allow consumers to vote for them. The barista with the most votes nationally will win a South Asian Coffee Origins tour worth $10,000, plus $1000 in advertising for their cafe. The winner from each state will also win $500 cash, with voters being given the opportunity to win one of twelve $100 gift cards.
The competition is running until 30 June 2012.
