SBS has kicked off a campaign to promote the new SBS Radio schedule. It features 74 languages across multiple platforms to bring news and information to more people.
SBS group marketing manager, Katherine Raskob said “The SBS Radio Schedule reflects the demographics of today’s Australia, and so we wanted to create a campaign to mirror that. It’s important that it resonates amongst communities at a personal level. SBS embodies the role of translator and connector for those from diverse backgrounds and is a vital source of trusted information particularly for Australia’s emerging high-needs communities. With the new schedule, SBS will continue to be the world’s most multilingual broadcaster – something SBS is proud of, and which is captured beautifully in the multi-platform campaign.”
Executive Creative Director: Christy Peacock
Art Director: Blair Kimber
Agency Producers: Sarah Cowen and Corinne Porter
Production: The Pool Collective
Director & Photographer: Simon Harsent
Producer: Cameron Gray
