Ladder retailer Bailey Ladders is set to launch an online campaign that will encourage football fans to predict the ladder for the 2012 Toyota AFL Premiership Season, for the chance to win $1,000,000.
The 'Million Dollar Ladder' competition will be hosted on afl.com.au, and will promote entrants to 'like' the Bailey Facebook page for the chance to win free match day tickets. The campaign will also run across radio and feature POS executions. It will run from 9 March - 15 April 2012.
