The Melbourne International Film Festival (MIFF) has launched a campaign aimed at challenging the perception of international films as being "hit and miss".
Created by Clemenger BBDO Melbourne, the campaign subverts the stereotypes of various international film genres to deliver a quirky and humorous message.
The 90-second cinema spot and 45-second TVC are supported by outdoor, print and online executions.
Created by Clemenger BBDO Melbourne, the campaign subverts the stereotypes of various international film genres to deliver a quirky and humorous message.
The 90-second cinema spot and 45-second TVC are supported by outdoor, print and online executions.
