The Wayside Chapel in King's Cross is set to launch a multimedia campaign which aims to convey the often dark and violent pasts of the marginalised adults who seek Wayside's help.
Created by UrsaClemenger, the centrepiece television spot depicts a young boy being tattooed with the words "hate", "violence", "cruelty", "abuse" and "neglect".
The spot features the Kings of Leon song "Use Somebody", the rights to which were donated by the band for 12 months. The campaign launches Sunday April 10 across free-to-air, pay TV and social media. Click here to view the Kings of Leon version.
