Footwear brand Converse has kicked off an experiential out-of-home campaign featuring free pairs of Chuck Taylors in red emergency boxes across multiple secret locations within Australia.
The campaign is called 'Let's Take This Outside' and is running across the streets of Melbourne, Sydney, Brisbane, Perth and Adelaide. It is being promoted on Converse's Facebook page with a series of photos giving clues as to where the boxes are located.
The campaign will run for two weeks.
