Lego has unveiled the latest part in its 'Festival of Play' campaign with a series of out-of-home, lego-built moasaic style structures, designed by Australian creatives like patissier Adriano Zumbo.
Created in collaboration with JCDecaux, the acrylic panels measure up to 1.1m in height, and will feature as an exhibition on the streets of Sydney. The mosaics themselves were designed by a range of Australians from differing industries, including fashion designers Romance Was Born, patissier Adriano Zumbo and animator Fiona Dalwood.
The executions will be supported by digital, social and experiential events by One Green Bean and Host, further promoting its 'Festival Of Play' campaign which aims to celebrate Lego's 50-year milestone.
