Christmas shopping can be easy, or so says the new eBay ad. “Know what they like, find out what they love” targets mums struggling to find the perfect Christmas gift for their kids, even one with 15 kids.
The campaign will cross mobile, TV, outdoor and online and touts eBay's search functionality and Christmas website, with links to products from local retailers including Dick Smith, General Pants Co. and Super Cheap Auto.
The TVC featuring Aussie mum of 15 Jenni Bonnell went live on Sunday 17th November. The firm will follow it up with a campaign featuring Usain Bolt's mum.
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