It's only Rock n' roll, but Jack Daniel's loves it.
Arnold Furnace has created a poster campaign for the brand communicating the seemingly effortless connection between good music and drinking Jack Daniel's.
The posters, created by Feature Pithy, promote music gigs showcasing Jack Daniel's products as the main act giving each Jack Daniel's variant a diverse and funky audience to match each drink's characteristics.
Spotify will be supporting the campaign, with branded playlists to accompany each poster.
Credits
Arnold Furnace Team:
ECD - Tom Spicer
Creatives – Luke Duggan and Cameron Brown
Art Direction & Design – Luke Duggan, Darren Cole, Nic Adamovic
Copywriting – Cameron Brown
Producer – Chris Hulsman
Group Account Director – Michael Stevenson
Account Manager – Natalia Kowalczyk
Illustrators: Jacky Winter Group - Andrew Fairclough, Heath Killen, Travis Price & Sam Bevington
Client: Nora-Kate O’Connell, Jack Daniel’s Brand Manager, Matt Harada, Jack Daniel’s Senior Brand Manager
