Kellogg's has launched a Crunchy Nut campaign led by a path-to-purchase media strategy in order to specifically target consumers in the supermarket.
Created collaboratively by JWT and Tongue, the campaign is running across radio, online, out-of-home, and features a wide range of in-store executions. It will run until 12 May 2012, with further promotions to be rolled out in July and November.
