NRMA Insurance has launched an interactive, outdoor campaign to promote its inclusive, comprehensive car insurance at a bus stop at Sydney's Wynyard Station.
The campaign aims to remind people what they love about their car - such as their stereo - and has seen the bus stop transformed into an interactive, car stereo stimulation. Commuters are invited to 'like' the NRMA Insurance Facebook page via their mobile, and then pick a track to play instantly in the bus shelter.
The campaign is set to compliment NRMA Insurance's current campaign that launched on 5 February.
