Impossible Airfield

16 March 2012
 

Advertiser: Defence Force Recruiting

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Defence Force Recruiting has launched an online campaign called "Impossible Airfield" that aims to show the Australian Air Force as a "combat organisation ready to respond anytime, anywhere".

Created by George Pattern Y&R Melbourne, the campaign will feature as a three-part series of online videos, showing recruits "travel to one of the most inhospitable places on earth", and attempt to build a fully operational airfield in just 36 hours to land their largest aircraft.

The campaign also aims to showcase the range of jobs on offer at the Air Force, and serve as both a documentary and an interactive recruitment ad.

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