Peugeot has launched a campaign showcasing the Peugeot 308 and its panormaic glass roof; inviting drivers to "Let the Outside World In".
Created by Arnold Furance, the campaign is called "Hitchhikers" and portrays the outside elements as exactly that. Joint National Creative Director at Arnold Furnace, Tom Spicer said: “The challenge with all car advertising is to hero the product and still have room for a creative idea. This campaign strikes that balance well and makes its point with imagination and wit".
It will run across print and out of home, and is set to break during the month of February.
