Southern Cross Austereo has launched an Olympic-themed campaign targeting media agency clients, fronted by its presenters Fifi and Jules and Hamish and Andy.
The campaign offers a 'money-can't-buy' experience in the first week of the Olympic Games where the winner will score tickets to a VIP party in London with Hamish and Andy. The campaign asks media agency clients to enter by answering a question based on client solution case studies. The answers will be based on a series of 'fun video messages' to be rolled out by the network. The campaign will also see involvement from presenters Kyle and Jackie O and the Hot30's Matty and Mel.
The executions supporting the video messages will be showcased across radio, online, digital, mobile and social media platforms.
