Durex has launched a campaign to promote its 'Extended Pleasure' condoms, with the tagline 'Happy Valentine's Week'.
Created by Euro RSCG Sydney in collaboration with Fairfax, the cheeky campaign appeared in the 14 February issue of The Sydney Morning Herald.
Fairfax creative manager Zac Sculander said: “We all know that relevance dramatically increases an ad’s ability to cut through. So it’s great to see brands like Durex making the most of tactical and topical opportunities in our print and digital.”
