The Australian Turf Club (ATC) has launched an online racing game to promote the 2011 Sydney Spring Carnival.
Created by digital agency The Byte Channel, the "Golden Slipper" game allows the user to enter virtual races at Rosehill Gardens and Royal Randwick.
The digital marketing campaign is spearheaded by the online game and is supported by eDMs, online banners and an SMS tipping service.
