Techtronic Industries has has released a space-themed television spot to promote the new Ryobi 36V Battery Lawnmower.
Created by BMF Melbourne, the ad focuses on the lack of product development since the first petrol lawnmower.
Ryobi national brand manager Mark Devitt said: "The category has been stagnant for some time and only now are we seeing genuine innovation. It’s something we wanted to reflect here and we reckon this spot nails it."
BMF Melbourne creative director David Klein said: "By juxtaposing the humble lawnmower against some of the more interesting technologies from the past 60 years, we were able to create a humorous story that ultimately positions Ryobi as leaders in garden tools."
