Technology brand Intel has rolled out the first instalment in its global 'Ultrabook Experience' campaign with 'Four Stories', a screenplay competition featuring filmmaker Roman Coppola.
The initative is a collaboration with W Hotels, and aims to aspire filmmakers worldwide to submit original screenplays up until 30 August 2012. A panel of judges, including Coppola, will select three winning scripts to be turned into ten-minute short films. Each film will be set in a W Hotel around the world, and feature the Ultrabook laptop as a key element of the script.
Throughout the year, the campaign will see further large-scale projects with Levi's and Coke Zero.
