Australia is the land of big things. The big banana, the big prawn, the big rock and also the big wine cask. Bisley Workwear plays on that in its latest campaign, featuring celebrity handy man and Bisley brand ambassador Scott Cam.
As well as TV, the campaign created by Bashful, also spans print, outdoor, digital, social, direct mail and PR.
Bisley marketing manager Kerry Fitzgerald said “Bisley has a really rich Australian heritage and a stellar reputation for quality, but we wanted to keep the campaign fun and filled with a authentically Aussie larrikin spirit.”
The campaign runs to July.
