Chrysler has launched a campaign for its Dodge Journey seven-seater SUV with a television spot called "For The Band".
Created by CumminsRoss, the television spot markets the seven-seater SUV as suitable for families and "started with the insight that every time a big family goes anywhere it’s a little bit like getting a band on the road", said CumminsRoss executive creative director Jason Ross.
The spot is running across television and online.
