Footify Australia

10 May 2013
 

Advertiser: NAB
Creative Agency: Clemenger BBDO (Melbourne)

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Listen up AFL fans, NAB has kicked off a campaign that can help you share the excitement of AFL with friends who don't know their banana kicks from their daisy cutters.

The website that launched with the spot encourages footy fans to 'Footify a Friend' to help them understand the game.

NAB chief marketing officer, Sandra De Castro said “The AFL is a huge part of NAB’s culture – both internally for our staff and externally for the fans. We want to Footify the rest of Australia and show them what they’re missing out on.”

Executive Creative Director: Ant Keogh
Creative team: Ben Birchall, Richard Williams, Ant Phillips
Strategy: Heather Lewis
Production House: Guilty Content
Director: Tony Rogers
Producer: Jason Byrne

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