Coles has re-vamped its 'FlyBuys' loyalty rewards program with a campaign starring ambassador Curtis Stone and actor Dawn French.
Created by Big Red, the campaign is led by a series of television spots, and specifically promotes the 'FlyBuys My5' initative which offers consumers '10% off 5, everyday products when they spend $50 or more in store'.
View the 'Introducing My5 with Dawn French' television spot.
