Frank Health Insurance has launched a campaign which reminds newcomers to health insurance that their first time doesn't have to be their worst time.
Created by Sputnik Agency, the "First Times" campaign targets consumers considering purchasing health insurance for the first time, reinforcing the existence of a simple, low-cost product.
The campaign is running across television, radio, online and Facebook advertising.
Frank Health Insurance "First Times #1" TVC - AdNews
Frank Health Insurance "First Times #2" TVC - AdNews