Shop-A-Docket has launched an online campaign called 'Find Clive', which light-heartedly demonstrates the benefits of using its discount coupons.
Created by Ben and Matt, the campaign is a series of online videos and ties in with Shop-A-Docket's 12-week competition, 'Find Clive and Win!'. Consumers are encouraged to guess Clive's 'secret' location in each of the videos via the Shop-A-Docket website, to go into the draw to win an iPad, iPhone, or a $250 grocery card.
The campaign will be promoted by via grocery dockets, and will run online. It launched on 28 December and will run until 30 March 2012.