Donut King plays on words in its latest campaign Donut Resist.
The campaign, created by AJF Partnership Sydney, highlights Donut King’s rolling promotions all the while playing on the company's sweet tooth.
“We’ve had a lot of fun creating an idea which celebrates what Donut King stands for,” said AJF Partnership Sydney managing director Digby Richards. “The ‘donut resist Donut King’ is an evergreen platform from which we can create fresh new messages and promotions across the next few years”.
Donut Resist will run across national radio, outdoor, point of sale, short form content, direct, digital and social media.
Credits:
Campaign lead: Martin Palac
Managing Director: Nicholas Brill
Brand Marketing Manager: Lyndall Murray
Marketing Coordinator: Hayley May
Agency:
Managing Director – Digby Richards
Creative Director – Adam Rose
Art Director– Maria Dagh
Copywriter – Felicity Buckham
Account Director – Andrew Harvey
