Mazda has added to its current CX-5 campaign with a series of interactive retail executions allowing shoppers to see the ad on their smartphones.
In order to experience it, users are required to download the Aurasama Lite application from either the App Store or the Android Market and point their phone at the panels. The campaign was created by oOh!Media and will feature in The Glen, Forest Hill Chase and Stockland Tooronga shopping centres.
