Hospitality industry super fund HOSTPLUS has launched a cooking competition giving young chefs the chance to win an apprenticeship in one of Australia's leading restaurants.
Participating chefs offering apprenticeships include ARIA's Ben Russell, Coda's Adam D’Sylva, Peter Doyle @ The Quay's Peter Doyle, Assaggio's Camillo Crugnale, The Point Revolving Restaurant's Graham Taute, Deco's Phil Parsons and SkyCity's Ben Sidebotham.
Campaign creative was developed by Trademark DM, while Burson-Marsteller developed the integrated PR campaign and Click DM developed the microsite and Facebook page.